As a leading digital design and smart production agency that works with owners of some of the biggest brands in the world, such as GSK, P&G and Novartis, we recognise that the latest platforms are a crucial element of our work, helping us to engage more quickly and efficiently than ever before. Yet we also understand that they are simply the means to an end – and not the end in itself. To be truly sustainable, digital engagement must always connect a business to the people it serves.There is no point in being feature-rich if your UX is poor’: Stravito’s Thor Olof Philogène
The knowledge management solution’s CEO and founder tells us more about his SaaS business and what it does for market research and insights.
By Nikki Gilliland April 21st 2022Thor Olof Philogene is CEO and founder of Stravito, “a knowledge management solution that democratizes access to market research and insights”. I spoke to Thor to find out more about this tech, as well as discussing the UX of enterprise software, company culture, and what’s next for Stravito and the wider market research industry.
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I’m the CEO and founder of Stravito, an enterprise SaaS company that builds an AI-powered knowledge management platform for market research and insights.
As Stravito’s CEO, I’m responsible for leading and overseeing all areas of the business ensuring we scale from mission to metrics. Whilst no day ever looks the same, I try to follow a routine that allows for both collaborative and independent work.
Typically, I’ll start the day working through communications, ensuring I’m on top of emails, Linkedin and Slack messages. I’ll then attend meetings – both in person and virtual – speaking with multiple stakeholders from across the business, including the Stravito leadership team, investors and board directors, customers, analysts, and journalists. It’s essential to block out time each day to focus on independent work too, dedicating time to concentrate on everything from strategic planning to recruitment to business evaluation.