An awesome, detail-rich blog post, you take extra materials like: A video walkthrough Step-by-step playbook Useful spreadsheet Or anything that will help the reader, and offer it to them in return for their email address. For example, I offer the “Ultimate SEMrush playbook” as a content upgrade on this SEMrush tutorial: Screenshot showing a Sumo popup The content upgrade has an average conversion rate of 7.61% (peaking at 16.67% on May 13th): Screenshot showing Sumo conversion stats And it has
added 186 new subscribers to my email list. Here's how to create one with Sumo in 20 seconds: I simply took this post and converted it into a PDF Telemarketing list in 10 seconds using the PDF chrome extension:[*] Screenshot showing a page and its properties Open the post you want to convert to PDF and click the green Print Friendly & PDF chrome extension icon: Screenshot showing Chrome plugins Next, click the PDF button to convert the post. All the links will pass from the post into the
PDF: Screenshot showing a SEMrush review page First, navigate to the form you want to add a content upgrade on, select Visibility from the left navigation, then go to Display Rules and click on Add New Rule: Screenshot showing Sumo form settings Next, choose Show > URLs > Paths > Exactly Matching > and put the URL of the page you want your content upgrade form to show on. For example I added this one on /competitor-research. You can add it to just 1 page or do it across many of them.